RFAN is a Technical Manufacturer’s rep organization serving the Northern California territory for over half a century.  RFAN's team of 11 people is constantly developing new business in emerging markets of Commercial, Consumer, Datacenter, Enterprise, Medical, IoT, Industrial, Mil/Aero and Telecom. All of our Outside Field Sales Staff have earned an Engineering Degree. Our Sales team has an average of twenty plus years of hardware design and program management experience.  Our Sales team offer our customers and manufacturers a high level of technical applications and project support.


Ed Falsetti







Ed has been focused on selling electronic products in Northern California for over 30 years. Ed earned an Engineering Degree from the University of California at Santa Barbara. He worked at Lockheed as a Systems Engineer then moved to M/A-Com starting his career in sales selling high speed and analog products. Ed joined RF Associates North in Field Sales in 1990. He became President of RF Associates North in 2013 and manages the team while also calling on accounts today.