RFAN is a Technical Manufacturer’s rep organization serving the Northern California territory for over half a century. RFAN's team of 15 people is constantly developing new business in emerging markets of Commercial, Consumer, Datacenter, Enterprise, Medical, IoT, Industrial, Mil/Aero and Telecom. All of our Outside Field Sales Staff have earned an Engineering Degree. Our Sales team has an average of twenty plus years of hardware design and program management experience. Our Sales team offer our customers and manufacturers a high level of technical applications and project support.
Management
Ed Falsetti
President
Ed has been focused on selling electronic products in Northern California for over 36 years. Ed earned an Engineering Degree from the University of California at Santa Barbara. He worked at Lockheed as a Systems Engineer then moved to M/A-Com starting his career in sales selling high speed and analog products. Ed joined RF Associates North in Field Sales in 1990. He became President of RF Associates North in 2013 and manages the team while also calling on accounts today.
Jeanette O'Flaherty
Vice President
Jeanette was promoted to Vice President in March of 2022. She joined RF Associates North in March of 2019. Jeanette worked previously at Broadcom for 7 years where she managed over $4 Billion in Channel Business. Prior to Broadcom/Avago she worked at NetLogic for 3 years. Jeanette worked at Norcomp as their Distribution Sales Manager from 1990-1998.
Jeanette has a BS in Marketing from Santa Clara University.
Michael Crisafulli
Vice President
Michael joined RFAN in September of 2022. Michael was previously Vice President at Disman Bakner for the last 11 years and prior to Disman Bakner, Michael worked at CEL and Liteon in Silicon Valley. Michael is a CA native and grew up in the Valley.
Michael has a BS in Electrical Engineering from Santa Clara University.
